Creative and technical voice of GDG McMaster.
We bridge the gap between our club and the broader student body by shaping our public image, running our social media channels, and developing the digital platforms that keep our community connected.
What We Do
We are responsible for both the digital face and the technical infrastructure of the club’s online presence. Our work is split between creative marketing and hands-on web development.
Social Media & Digital Strategy
We manage GDG McMaster’s presence across platforms like Instagram, TikTok, and LinkedIn. We design graphics, edit videos, and write copy that highlights upcoming events, celebrates member achievements, and shares tech insights.
Public-Facing Web Development
We build and maintain the official GDG McMaster website. We focus on UI/UX design, accessibility, and ensuring our web presence effectively communicates our club's mission.
Brand Identity & Storytelling
We ensure a consistent, professional, and welcoming visual identity across all club touchpoints, making tech feel approachable for everyone.
How We Work
Because our team handles both creative and technical projects, we operate collaboratively across different skill sets. Content creators and designers focus on social strategy, video production, and graphic design, while our web developers focus on front-end and back-end architecture for our platforms.
Join the Team
Whether you're a creative who loves building a brand on social media or a developer passionate about building scalable web applications, the Marketing & Branding team has a spot for you. We are always looking for graphic designers, content creators, and full-stack developers to help us grow.